The trailer begins with light music beat from a key board playing over a non-diagetic voice of a man saying " I don't care about my reputation, all I care about is telling Emily Roses story" when this is played over a washout effect of showing Emily Rose which suggests to the audience that it is in the past and something may have happened to her. When the text "based on a true story" fades in it will draw the audience in as they will want to know her story more because it really happened. The shot of the playing recorder suggests that it is playing the voice-over of the eerie voice giving connotations of danger. The overlaying text "Her exorcism was recorded and that audio tape recording played a crucial part in the events that followed" denoting that this audio tape was the original version, making the audience on edge as it ends with a "alienated" sound that suggests something not human.
The washouts suggest that they are talking about the past and it shows events what has already occurred such as the sheets being pulled from the bed and the breaking of the bed and then it fades back into the present of the people talking about her. When the detective asks the doctor why he could not help father More he replies "because there are no injections against the devil which is then overplayed on a shot of a church and a cross, suggesting that there is a religious theme flowing throughout the movie.
When the low beat of a drum is played over Emily who is lying on the floor in a disfigured shape the breathing of the boy is overwhelming suggesting fear and making the audience on edge, expecting something to happen as everything is quiet apart from his heavy breathing. When the music returns sharply the girl opens her mouth with a strange noise, suggesting that something has taken over her and gives the audience a shock.
The scene washed out to the text "witness the disturbing story" over a non-diagetic choir giving connotations of religion as well as the man saying "demons exist whether you believe in them or not" suggesting that this story is supernatural and not of this world. The text overlay is split into three sections of a clip "Witness the disturbing story" "that will make you question" "all of your beliefs" this creates tension within the trailer and draws the audience in, a screeching noise is then played over the fast paced clips suggesting that it is building up to something and is then cut as the man says "it has begun" suggesting that there is something evil and not of this world which has occurred. The choir then returns which contrast with the scenes of lightening, thunder and rain which suggests that something is not right and doesn't belong, a heart beat is then played over each shot as they cut creating tension and a build up of emotions, suggesting fear of the unknown, for the "glory of god" making the audience want to see the movie because it is abnormal and "true".
-The Exorcism of Emily Rose Trailer.