Horror Trailer Analysis

The Exorcism Of Emily Rose

The trailer begins with light music beat from a key board playing over a non-diagetic voice of a man saying " I don't care about my reputation, all I care about is telling Emily Roses story" when this is played over a washout effect of showing Emily Rose which suggests to the audience that it is in the past and something may have happened to her. When the text "based on a true story" fades in it will draw the audience in as they will want to know her story more because it really happened. The shot of the playing recorder suggests that it is playing the voice-over of the eerie voice giving connotations of danger. The overlaying text "Her exorcism was recorded and that audio tape recording played a crucial part in the events that followed" denoting that this audio tape was the original version, making the audience on edge as it ends with a "alienated" sound that suggests something not human.

The washouts suggest that they are talking about the past and it shows events what has already occurred such as the sheets being pulled from the bed and the breaking of the bed and then it fades back into the present of the people talking about her. When the detective asks the doctor why he could not help father More he replies "because there are no injections against the devil which is then overplayed on a shot of a church and a cross, suggesting that there is a religious theme flowing throughout the movie.

When the low beat of a drum is played over Emily who is lying on the floor in a disfigured shape the breathing of the boy is overwhelming suggesting fear and making the audience on edge, expecting something to happen as everything is quiet apart from his heavy breathing. When the music returns sharply the girl opens her mouth with a strange noise, suggesting that something has taken over her and gives the audience a shock.

The scene washed out to the text "witness the disturbing story" over a non-diagetic choir giving connotations of religion as well as the man saying "demons exist whether you believe in them or not" suggesting that this story is supernatural and not of this world. The text overlay is split into three sections of a clip "Witness the disturbing story" "that will make you question" "all of your beliefs" this creates tension within the trailer and draws the audience in, a screeching noise is then played over the fast paced clips suggesting that it is building up to something and is then cut as the man says "it has begun" suggesting that there is something evil and not of this world which has occurred. The choir then returns which contrast with the scenes of lightening, thunder and rain which suggests that something is not right and doesn't belong, a heart beat is then played over each shot as they cut creating tension and a build up of emotions, suggesting fear of the unknown, for the "glory of god" making the audience want to see the movie because it is abnormal and "true".



-The Exorcism of Emily Rose Trailer.

Three Horror Trailer Analyses

THE POSSESSION 

The Possession begins with a typical family scene of a father picking up his two daughters while the music being played is a soft piano, making it difficult to know at first what the genre of the movie will be. For example, when the father and daughter are using shadow puppets and laughing which will make the audience believe that there is nothing wrong.

However, when the girl goes towards the box the music changes to that of a more deeper sound contrasting with the lighter piano sounds previously, giving connotations that there is something wrong with the box as the music becomes more tense. There is a non-diagetic voice over of her father saying "I think whoever made this didn't want anybody to open it" while she is trying to open the box which gives connotations of danger. When she opens the box the music disappears and the non-diagetic sounds of thunder and wind are quietly played, making the scene more tense and makes the audience on edge as they want to know what is inside the box. There is a long shot of the girl sitting upright in the bed with the box, everything else around her is black giving connotations of the unknown and the girl is a wearing a white gown, symbolizing her innocence. After she has opened the box there is a non-diagetic sound of whispers and noises, connoting that the box is eerie and dangerous.

By using the text "based on a true story" it will draw the audience in as they believe that the events are true and will want to go see the movie. Also, it makes the movie more scary as it is based on true events. As the pace of the shots begin to quicken so does the non-diagetic sound of the girl stabbing her fork on her plate, suggesting that something is going to happen which is when she then stabs the fork into her fathers hand and the music then increases in loudness as well as the thunder. The non-diagetic music of a choir singing suggests that there is religious theme to the movie.

The last scene of the trailer there is a non-diagetic voice of her mother saying "I saw something in her" while the girl is looking down her throat. There is a silent pause creating suspense until you see the fingers and the music returns to give the audience a shock

-The Possession Trailer

extended media project - conventions of a horror

 We decided to create a short horror movie trailer to show what key aspects and conventions we learned which would be suitable for a horror genre. We used camera angles such as high and low to show connotations of the group feeling inferior and weak and also used edits such as fades and cuts to make it more tence. This was our first attempt at creating a horror trailer and I believe we have a lot of room for improvement such as a variety of shots, acting and more quality footage but overall I was please with our first attempt.

In what way does your media product use, develop or challenge forms and conventions or real media products

Check this out on Chirbit please click on the link "check this out on chirbit"

EVALUATION: Who would be the audience for your media product? EVALUATION: How does your media product represent particular social groups?

Who would be the audience for your media product?

My magazine would attract audiences who have an interest in Country music. The age range would be from 18-40 and most typically aimed at older women because this genre of music would most likely have been more popular in their generation. An audience who would not be interested in my magazine are people who would be interested in rock music. I imagine the social class of my audience to be of middle or upper class as I believe they would not be interested in hip hip or RnB genres but more interested in timeless, and more gentle music.



My audience would be a niche audience therefore the the audience would be narrow casted unlike other genres of magazine which would have a more broader casting. However, a niche audience are more likely to be dedicated fans who will buy my magazine weekly therefor the price of my magazine could increase and they would still buy it.

I believe that my product is origianl as most other people chosen to stick to a more safer genre that is popular in society today. I wanted to bring something different and bring it back into the audiences eye.

HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

My magazine is more focused for middle-class and upper-class societies. This is because I believe that these social classes would be more interested in classical and relaxing music such as country, and not genres such as rock or RnB which are in the charts that I believe the working class are more interested in today. However, there are some cases in which working class could also enjoy country music and not follow the more popular choice as country music can also be relaxing but also exciting and energetic.

EVALUATION: what kind of media instituion might distribute your media product and why?

WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

I believe that the media institution “Proper Distribution” would distribute my magazine. This is because “Proper Distribution” is dedicated to produce a variety of magazine genres including country magazines worldwide and is the most well-known company to distribute this genre of magazine. It is the largest independent distributor in the UK; Proper Music Distribution provides distribution services to over 400 labels from around the world supplying UK retailers and export accounts. This would benefit my magazine because it will be able to distribute it not only in the UK, but internationally.

EVALUATION: What have you learnt about technologies from the process of constructing this product?

What have you learnt about technologies from the

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